Hi,
It depends on what you want to do with your sheep.
When I was breeding sheep, I raised a small rare breed. My farm sold only the best Breeding stock. Was extremely picky about the quality of my sheep.
I made very good money selling top quality breeding stock. Mostly through my web site and through word of mouth.
Also had a waiting list every year.
Sold their fleece to handspinners, and at the local yearly Spring Fair. Always sold everything I had each year. I still have people emailing me to try to buy fleece. If only I could get the other breeders to take care of the fleece,, I could sell it for them.. ah well....
Now, if you just want to raise meat sheep... in this area, it is mostly the ethnic market that one sells meat too. Small white Rams, sell the best. But it will be different in different areas.