Jane, it sells very well but if you do the math, nobody is making much money. That buffalo was sold at auction somewhere for a certain amount of money as a weanling and he would have spent time with that buyer for finishing before he was sold again, possibly to a facility that kills, buchers and puts it on the shelves. If a guy is buying to sell for meat, it's best to cut out the two or three middle men. Right now, feeder steers are selling for approx $1/lb (in Alberta) and yet the price of a steak or roast at the retail outlet is over $9 kg. As a cattle producer, I can quite honestly tell you that it's not be getting rich because input costs are fairly high because of drought conditions over the last couple years. Because of the BSE incident we had, it's severely affected off shoot industries. A lot of producers (deer, elk and buffalo as a couple examples) bought their stock when prices were awful high. Two years ago, it would take $5000 to buy a decen cow buffalo and $10,000+ bought a bull. Now the offspring of those same animals are selling for $200. They are seriously taking a loss. A decent handling facility for buffalo would cost about $10,000 (crowding tub, sorting alley and chute) if purchased retail. It's not as much the fact that somebody was capitalizing on a trendy product but the fact that they have to all be reenforced steel. There isn't the meat that you think there is on an animal either. Next time you see one, notice that they're light in the hip, heavy in hump and the hair makes them appear larger than they really are. They are affected by less disease but they young are not immortal and they are affected by pneumonia, scours and other common things and they don't accept medication well, something we also see in longhorns.