Electricity bills for Texans shot up as high as $17,000 per month following a nasty winter storm that caused power outages and wrecked havoc.
TEXAS homeowners have been hit with more than brutal winter storms – they are getting accompanying massive electricity bills. Electricity bills for Texans shot up as high as $17,000 per…
www.the-sun.com
That article doesn’t make sense. The third sentence says that power outages created a high demand for heat. The power outage didn’t make it cold, and those without power obviously weren’t heating with the power company’s electricity.
I suspect their demand-driven pricing model has a fixed-overhead absorption mechanism, and the customers without power were paying for all of the electricity not being used by all those customers without power.
The brick and mortar gun industry is seeing a similar issue right now. High demand is letting each gun store receive less product than normal, but their fixed overhead remains the same. So, in order to cover operating costs, they have to charge more for each gun or box of ammo they sell. To the consumer, it looks like price-gouging (and it sometimes is), but, in a lot of cases, it is just staying in business.
If the Texas power bills are really shooting up as high as the article says, it is probably caused by a combination of issues. Fixed-overhead absorption drives part of it, compounded by the fact that not all consumers are on the demand-driven pricing program, meaning that a segment of the customers are bearing the brunt of the adjustment. Too, the power company is probably driving to a revenue level calculated for what they think they
should be bringing in during this cold snap. Then, they’re sure to be hemorrhaging money conducting repairs right now, and trying to make back as much of that as they can during the quarter.
If any or all of that is correct, then it’s a little of both; price-gouging and staying in business.