Un less one has one of the top sellers (brands) most will not even grant one the time to give them the flyer,
many of the dealers will try to give the farmer a bag to try in there operation, to hope fully get them to buy next year, ( when I was a dealer, that bag, came out of my pocket), and if you have an occasion to visit that farmer later and see there seed storage there is where you will see your bag of seed setting).
my experience was I sold a few bags, to a few farmers, but unless you were a volume dealer you never made a dime, It took a few hundred bags before you moved in to a volume to make any money,
I was talking to another dealer and there company made you totally responsible for collecting, if the farmer did not pay up, the company did not go after the farmer they went after you there dealer,
so if you sell some farmer a few hundred bags of $100 to 400 a bag seed, and they can't pay up, make sure your contract with the seed company does not leave you holding the bag,
yes there is money to be made,
but you will need to have a top seed company, with hybrids that top the test plots, year after year, and you will not need to sell they will come to you, if you do not have a company that has numbers in the top of the test plots, then forget it,