I decided to make a thread to discuss stratagies for marketing pet rabbits. I am anything but a pro, so I would love tips and such from everyone. Advice will be edited in and if I have information you disagree with please let me know and I will consider editing it out. I have gathered information from: This forum, Breeder websites, Misc. pet websites, my friend Kyle, ARBA sources and personal opinons. Breeding planned for Easter Sales: Overall: Don't Although you may get more sales because of the Easter rabbit craze, sometimes you have to think of the rabbit's well being aswell. Pet owners may be just thinking at the spur of the moment thing of how cute a rabbit is and about it being Easter and such. Many rabbits may end up mis-treated, in animal shelters, or if you sell as a breeder the owner may even ask you to take the rabbit back. A true long-term good owner won't want an animal because of a season, but because of his interest and love for the animal. If you decide to sell during Easter time as a breeder, condsider the following: -Make sure the owners are well educated. Making care sheets is even more important at this time. -Make sure the owner really wants the animal, and will be taking care of it to his/her best ability until it is no longer alive. The owner will not give away or fail to take care of his rabbit due to boredom of the animal -If a parent is buying for a child as an Easter gift, ask if the child knows he/she is receiving this gift and is prepared to take care of it. An experienced breeder can do this though, as it does provide easier, faster sales and a bigger profit. Selling as Breeder vs. Selling/Leasing to Pet store Both: Do Breeder Pros: -Bigger Profit (sell at higher price) -Allows you to know who is buying. You can even sell to a friend, so you can always know how the rabbit is doing. -Self Advertisment Breeder Cons: -If none are sold before they go through their 'un-cute' stage, you have to figure out how to sell them/possibly give them away. -People may become attached to YOUR stock if they see them. Try to convince them otherwise Tips: -Advertise, advertise, advertise: But use free ads. Feed stores and convenience stores are the best. -Websites can help - if you don't have enough money to start one up - try a self-sustaining ad supported one. Selling to Pet Store: Pros: -You don't have to worry about not selling any -You don't have to worry about advertising -Less Feed bill and work; you get them all sold right after weaned. Cons: -Less $ per rabbit -No control over who buys [Bad owners are out there] -If your sales are over $500 annually, you will need to be USDA licensed and be legislated under the Animal Welfare Act Tips: -Provide pet stores with free care sheets; this can ease some worries of bad owners -Selling at Easter time may be a bad idea (see above), if you want to though, make sure you provide care sheets. Leasing to pet stores: Pros: -Advertising done for you -Bit more $ than selling to a pet store (for the most part) -Less work and feed price when leased Cons: -Less $ than selling as a breeder -Less control of who buys than a breeder Tips: -Provide care sheets -Selling at Easter time may be a bad idea (see above), if you want to though, make sure you provide care sheets. Breeds: This is not a huge deal with pet breeds. But the 'cute breeds' always get sold faster, and can be sold for more. Not to mention the owner enjoys them more. Breeds I'd suggest would be: Holland Lops (or any other Lops are decent aswell), Netherland Dwarves, Lionheads, Dutch, Mini Rex & Mini Satins. Those are the most popular (in my opinion) but any breed really can be sold as pets. If you are mainly a meat producer but sell some as pets, it's okay. But if you are looking to sale as pets only, these breeds are the best. Like I said, I really am not a 'pro'. More information would really be helpful. Also if you'd like me to add another topic, please ask. If you could give me some information on it I'd appreciate it. Also - I'd like some information on creating pet markets. I really don't know much about it (there is already pet market in my area), so I'd really like information.