I thought it was April Fools day for a second

Smartyjones1975 · 2025-10-01T15:32:36-0400

Maxwell House changing its name to Maxwell Apartment?
I thought it was April Fools or The Onion but no.
Im still holding out hope it’s a joke.
This has to be one of the great marketing blunders like Cracker Barrel or Bud Lite.
Maxwell House is not even named after customer dwellings. It’s named after the restaurant and hotel in Nashville.

Maxwell House Coffee Is Changing Its Name for the First Time in 133 Years

Will you sign a lease with this highly caffeinated landlord?

www.today.com

Birdsofafeather · 2025-10-01T15:37:23-0400

It is a special offer gimmick for a short period sale.

"Maxwell House is doing some downsizing. For a limited time, it’s changing its name to Maxwell Apartment.
Just in time for National Coffee Day, the coffee brand owned by the Kraft Heinz Company announced that while supplies last, it’s selling a year’s supply of its specially packaged coffee for just $40 on Amazon—or what it’s calling a 12-month “lease.” It’s the same exact coffee—only cheaper, at about 10 cents less per ounce. (It also has a new name for the first time in 133 years.)"

Smartyjones1975 · 2025-10-01T15:45:23-0400

lol, guess I should have read it more closely. 🤣

Maxwell House Coffee Is Changing Its Name for the First Time in 133 Years

I thought it was April Fools day for a second

Maxwell House Coffee Is Changing Its Name for the First Time in 133 Years

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