Homestead business marketing.

Discussion in 'Homesteading Questions' started by brreitsma, Jan 20, 2007.

  1. brreitsma

    brreitsma Well-Known Member

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    People know you can often sell stuff to city dwellers for more if you can find the market. Has anyone who lives close to a city area thought of this. Like really playing to what will make consumers feel good about buying your product.

    A thought I had if someone had eggs is getting a large number of chickens then printing out some stuff talking about the conditions of factory farm chickens with pictures. People usually know a little about it already. Then having pictures of your own chicken operation showing the health and quality of your chickens along with pictures of then free rangeing in tall green grass.

    A lot of people like farm products but tend to shy away from them because of conditions of animals and how they're treaeted. If a homesteader catered marketing to this group I would think a person could build up a good reliable customer base that you could get a good price from.
     
  2. Jen H

    Jen H Well-Known Member

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    Lots of us are already doing that! :)

    Instead of dwelling on the conditions of factory farmed animals - which leaves a negative feeling in your customer's mind - focus on how happy and content your critters are. People like the image of happy chickens running around in the grass and happy cows wandering the pasture - play up that image.

    Show pictures of your beautiful garden on an early summer's day so all the leaves are fresh and glistening. Talk up how healthy truly fresh produce is.

    Marketing takes work and flexibility. What works for me in a vacation area near a fairly affluent city may not work at all somewhere else.
     

  3. RedHairedBonnie

    RedHairedBonnie Well-Known Member

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    For me, to do what you suggest, would require a series of state regulations that I would have to meet in order to advertise and sell. I choose not to make as much by using word of mouth, and farmers markets. Each state, and sometimes counties, have different rules for selling products. For me, part of the draw of homesteading is not having to deal with alot of government stuff.
     
  4. Beeman

    Beeman Well-Known Member

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    If you're going to sell and even attempt to break even or make a profit you will have to sell to the people with the money. The biggest problem we've found in this area is that many people will undercut prices because they think they have to or are competing with the supermarket. I spoke with a woman the other day. She was selling her eggs, some Arucana's, for $1 per dozen. I had just bought feed and she did too and feed had gone up 10% but she was still going to sell for $1 since she couldn't eat them all anyway and $1 was all she thought people would pay.
     
  5. Lizza

    Lizza Well-Known Member Supporter

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    Wow, I sell my eggs for $3 a dozen without a problem and know someone else that sells theirs for $4.50 a dozen. My daughter sells her raw goat milk for $5 per half gallon.

    We sell by word of mouth though and mostly through my BIL's work, an organic veggie/fruit co-op distribution place.

    We have thought about doing a weekly "farm day" and selling raw cow milk, goat milk, eggs, and things like fresh bread. We can't sell the milk except for on farm here.


     
  6. Christiaan

    Christiaan Dutch Highlands Farm

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    I'll be starting a class on agricultural entrepreneurship this week. It will provide financial, legal and business information for existing and startup farm businesses. At the end we should have a business plan suitable for taking to the bank. It should be very interesting and informative. Its sponsored by the extension and managed by a local small farmer.
    One of the hardest things to get when you start a business is knowing who you need to talk to, this will provide that most essential element.
     
  7. Dutchie

    Dutchie Well-Known Member Supporter

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    My "competition" is the big city health food stores that sell free-range, grass fed beef from New Zealand for $8 - $13 a pound. And pork for $3 - $5 a pound.

    So my grass fed beef at $5 a pound and free range pork at $2.25 a pound is a great deal.