You should grow it as any other sweet corn. Rather than long rows, plant it in a block so that the adjoining short rows will help pollinate each other.
If you like the looks and performance of the corn, you should probably keep almost all of the crop for seed rather than harvesting to eat.
If you are not familiar at all with growing sweet corn you might ask over on the garden forum for their advice.
You may want to put a few drops of mineral oil on the silks after pollination to keep the ear worms out. I like growing Kandy Korn because it has a tight end tip which helps prevent them to begin with. They still get in, but not as badly.
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