Well be prepared to fork over alot more money for a bottle of the pure stuff. I read in the paper just the other day about why ice cream parlors are going to start raising prices. First, it's the cost of the milk. Then, due to where the vanilla beans are grown (Madagascar), well they've been hit by a series of cyclones and had all but wiped out the vanilla crop. Also, cocoa is going up due to farmers leaving their crops due to civil unrest in the Ivory Coast. Anyway, picked up a bottle of the pure vanilla extract at BJ's,.....$19.97!! Before it was maybe $9, if that. In the article, it stated that a gallon of the vanilla that was costing $75 dollars is now up to $400-$800 a gallon. And I thought milk and gasoline was expensive!