Having been told MANY times that joule rating on an electric fence charger was REALLY important..... I found this.
http://www.baygard.com/faq.htm#Q5
Q. How does the joule relate to the performance of an electric fence charger?
A. It doesn't. It would take a lengthy discussion to explain all of the different factors which make an electric fence effective and safe. The joule does not measure the effectiveness or safety of electric shock.
Two easily measured factors determine fence charger performance. Guard voltage and shock current. Safety dictates that the amount of shock current, on time (the amount of time the shock is on the wire) and pulse rate be held within strict tolerances established by recognized safety agencies such as Underwriters Laboratory (U/L) and Canadian Standards Assoc. (CSA). The value expressed in the joule does not decode to the user the effectiveness of a shock.
What controls livestock is voltage and current. You must have voltage in order to force electricity through the conductor (fence wire) as well as vegetation touching the fence, etc., and you must have current in order for the livestock to feel the shock.
The most effective fence charger will have the highest, safest power (voltage and current) possible with the shortest on-time, thereby allowing the fence charger to develop a shock which is more effective and at the same time is safe to use.
Example of how misleading the Joule rating is: The Parmak model Pet Gard is a continuous current, non-pulsing type charger designed for very small animals in backyards, gardens, etc. Using the joule rating (Voltage x Amps x Time) the Pet Gard (PG-50), because it is a continuous current fence charger, would have an unlimited joule rating making it the most powerful fence charger, which it is not.
In summary, it is important to point out that Underwriters Laboratories (U/L) or Canadian Standard Assoc., (CSA) do not recognize the joule as a measurement when applied to electric fence chargers.