
12/24/13, 08:48 AM
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Join Date: Mar 2013
Location: Northwest Indiana
Posts: 124
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Here is how I see it and what I would do if that were my dream.
1. Gather all of your local farmers/producers first to see if they are interested in your dream also. I would NOT give up your main income. Maybe only open the grocery on the weekends or mid week, specific days instead every day.
2. Create shifts so each participating farmer or spouse or representative works at the store. This gives them an opportunity to meet their customers and toot their own horn.
3. Create ever changing photo opportunities so your wife can make money while overseeing the store (as your representative). For instance, Christmas time, photos with Santa. Summer time, special setups for photos with their pets.
4. Get with a lawyer and set up an LLC so your farm is not at risk.
5. Do not quit your good day job.
6. Create a carnival atmosphere the days your store is open. Make it special for the customers and give them reasons for visiting.
7. Create a good display of old time candy for sale. Find other niche items that will create foot traffic. The more variety, the more you will create the want for them to visit on the days you are open. Even good crafts, used books, fleece and stuff like that. Keep it to a minimum, don't make it overfilled and trashy. Maybe a display area for a florist to teach a class, a gardener to teach how to grow a garden, etc.
8. Many opportunities, but your major income, I would not ever give up.
9. Do not follow other examples of stores, you are bucking the trend and need to create the need for them to visit.
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