
05/16/12, 07:23 AM
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Join Date: Jun 2007
Location: TN
Posts: 3,326
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Quote:
Originally Posted by mamaof3peas
Yes book, by edward bernays lol! Im having a hard time reading it, very brainy, but its good
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OMG that guy is responsible for most of our current societies ills! He was Freud's nephew and he used some of his theories to figure out how to sell consumer goods to people based on emotion, not need. He became wealthy helping companies sell their goods. He was employed by a cigarette company to influence women to smoke in public which was taboo at the time. Lol he used the idea that women smoking made them independent from men in a rebellious sort of way. It worked of course. He sold the public goods based on the idea that they would make them happy or fulfilled. In the past goods had been promoted based on the need for them and their sturdiness and reliability.
He promoted the term "public relations" because of the negative implications of the word "propaganda" as a result of it's use by the Germans. I'm watching a 3 hour documentary on him atm but am only about 40 min into it.
He is also responsible for the idea that the public is nothing more than a stupid herd and needs to be guided in their political decisions.
They interviewed his daughter - she didn't seem to be too fond of her father. She said he thought everyone around him was stupid and never hesitated to inform them of such.
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