My friend Joe is helping me build an earth oven in my yard. It's functional now, but has yet to be finished so it looks nice.
Anyhow, on to the advice.
it is HEAVY and it is going to last forever, so I would recommend putting it on a solid foundation, not on a wood foundation. And take the time to make it something you will enjoy seeing for the rest of your life
put it near where the firewood already is nearby
put it where it will be convenient and pleasant for you to use, perhaps at the edge of an outdoor social area.
consider putting it in a place where it will be protected from weather and where you can use it regardless of weather. consider building a roof over it.
face the opening away from prevailing winds.
insulate the bottom from earth and the top from the atmosphere to improve its performance
don't vary much from the standard designs if you want it to perform well. keep the height of the opening right around 60-64% of the height of the interior ceiling
fire the oven before completing the exterior finish so you can see if it needs more mass to work well
ENJOY IT. Make Pizza, Hard breads, soft breads, casseroles and cookies and brownies all in the same firing
there are many ways to finish them and construct them. Mine is basically standard masonry foundation, base and finish, but the oven itself is earth (cob), not masonry. I'm finishing mine to look like a little house, like most of the ones in this website.
http://www.traditionaloven.com/ovens.html
It will be basically zero maintenance and last forever and be beautiful. The exterior will be a cement based mortar and the roof will be tin and the roof will be cantilevered over the working area. I'm pretty excited about it.