Quote:
|
Originally Posted by nans31
I'm considering opening a small feed store. I get so frustrated with the cost of feed going up constantly, I think maybe I should be in on the middle there somewhere! Does anyone here have any experience along this line?
|
I don't have experience owning/running a feed store, but here's my contribution to what I believe is paramount to successfully operating one based on my experience as a consumer.
#1 Location, location, location. Folks are beginning to factor in the price of fuel on trips everywhereand if you have a central convenient location it will help.
#2 You don't have to have the lowest price (see above), but you have to out-service all competitors.
#3 #1 becomes less important proportionately to an increase in #2
I drive 22 miles to buy my chicken feed. I drive past (literally) a feed store that is 8 miles from my house to get there. Here are the reasons why:
Personality - the folks I buy from always take time to chat with their customers and take an interest in them.
Service - I can get feeds custom mixed in as small as 500 lb quantities. I choose to buy their own layer feed because I like the formula - AND THEY ARE NEVER OUT OF IT! They will deliver feed to me for a nominal (how's $5 sound?) charge. This only becomes important to me when I have feeder pigs and am buying 12-1500 lbs at a time to feed the pigs, goats and chickens - I never take advantage of their willingness to provide this service unless the quantity I need justifies it. Their pig feed is also an excellent formula, price competitive for a single bag and they discount based on my commitment to buy 600 lbs per pig, AND THEY ALWAYS HAVE IT! They will seek out suppliers of feed that they do not carry if a customer asks for a particular brand. My wife has angora rabbits and feeds them a particular feed - they made arrangements to start stocking that feed even though they had to go to a distributor that they don't normally deal with AND THEY ALWAYS HAVE IT! They sell egg cartons at about one and one-half cents over their cost of acquisition, as a service to their layer feed customers - it works for them and for me. They sell bedding plants in the spring. Last spring I (jokingly) mentioned that I thought they should have Scotch Bonnet peppers to offer - a couple of days later one of the owners called me and apologized for not being able to get them for this season, but assured me that she had found a source and had already placed the order for next year.
I could go on about the importance of service to me, but I suspect that you get the picture.
All of that said - back to #1. Their store is located in a small rural ag-based community in the middle of small-rural-ag-based-communityville without a feed store in at least 14 miles (the one I drive past -THAT IS OFTEN OUT OF WHAT I NEED - to get to them); so their location is prime for a feed store. They could probably survive without the excellent customer relations and service, but they excel because of it...
Other than that, a lot of floor space, heavy duty racking(shelving) to store the feed, a big pile of cash to get started, a commitment to a 60-70 hour work week and a bunch of excellent mousers to control the rodents and you're on your way...