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Old 08/15/10, 07:48 PM
 
Join Date: Nov 2005
Posts: 233
Placemat advertising

Picked up a nice color lazer printer for 25$ on Ebay that does up to 11x17 paper and am think about making some placemats and giving them out. Anybody ever see a template for such a thing? I figure 150$ worth of toner should do about 10k to 15k placemats and paper is nearly free here locally. I could make a template in Excell but was looking for other suggestions.

Thanks

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Old 09/04/10, 04:06 PM
Chixarecute's Avatar
 
Join Date: Nov 2004
Location: Wisconsin by the UP, eh!
Posts: 2,842

Use Publisher or a print program, set up your text boxes to be the size of the ad - a business card size - vertical or horizontal - is easy for buyers to visualize. You can also offer 1/2 size, double size, etc.

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Old 09/10/10, 07:49 PM
mamajohnson's Avatar
Knitting Rocks!
 
Join Date: Nov 2002
Location: North East Texas
Posts: 5,747

Interesting concept.
Are you thinking about selling spots on these, or just putting your ad on there?
I am always looking for a place to advertise that won't cost an arm and a leg.

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Old 09/10/10, 11:24 PM
 
Join Date: May 2002
Posts: 8,805

A couple of thoughts from someone that's been in the printing biz for 17 years:

1. Your idea is a good one, especially if you'll hit the sidewalks and sell the ads.

2. Make sure the toner/ink that you use doesn't bleed or re-wet when it gets wet. What are you going to do if the restaurant kicks you out if one of their customers ruins a $90 white blouse after water spilled on the placemat? Do a bunch of tests at home before you sell these ads.

3. If you are running short runs or multi color, the laser printer is the way to go. If you are running several thousand at a time, my bet is that a print shop can do this easier and faster, especially if you negotiate broker pricing with them.

4. When you get a customer base built up, start selling ceramic coffee cups with the same idea using ads. Big bucks in this, set the life span of 6 months, and resell the ads for another new order then. Cups should cost less than $1 each, printed.

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Last edited by clovis; 09/10/10 at 11:26 PM.
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