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Cattle For Those Who Like To Have A Cow.

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Old 09/09/11, 09:57 PM
gimpyrancher's Avatar  
Join Date: Jun 2010
Location: South Central Oregon
Posts: 115
Red face How to market?

Perhaps for smaller operations;

Taste test. Bring the feed store owner and manager a small roast or a nice thick steak. If it's good, others will hear about it. Giving a sample to a few key people that deal with a lot of other people everyday might be helpful. The local cop near the end of his/her shift? How about at the local farmer's market, giving away a quarter of a juicy hamburger at your booth? An advertisement for your meat that tastes great.

The only thing keeping them from buying your meat is letting them them know it is the best around.

We have no idea what kind of meat we're buying at the grocery store. I don't think most of us really care. We just need to feed our family. It'd be nice to know we had another convenient option and could support our local economy in the process.
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Old 08/17/12, 03:42 AM
Join Date: Mar 2007
Location: Missouri
Posts: 103
beef industry

if 60% of the cows in a feedlot are black they can advertise it as angus beef it doesnt matter if the are 60% non spotted holstiens or limies or what that is the rule I use to feed at a couple of big feedlots at night and alot of those so called angus cows were not angus lol
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Old 12/21/14, 11:46 PM
francismilker's Avatar
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Join Date: Jan 2006
Location: Oklahoma
Posts: 2,835
Old thread but a good read for sure. I miss Kens wisdom and input on the board. I can still say with certainty I prefer jersey beef but don't have an easy time refusing any steak from any animal. I like beef!!!!!! It's what's for dinner.

"The effectual fervent prayer of a righteous man availeth much" James 5:16
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Old 04/15/15, 10:05 AM
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Join Date: Apr 2015
Location: Southeast Oklahoma
Posts: 4
Originally Posted by Oxankle View Post
Ladies and Gentlemen:

If the market preferred Jersey Beef the pastures of America would be full of Jerseys. Size is not an issue; some strains of Jerseys have been bred to be pretty large already. Yes, Jersey fat does contain yellow pigment, but that is not a serious drawback--a matter of what you are accustomed to only.

As for the Holsteins, that is a different matter. Holsteins are large animals, there are millions of Holstein bull calves each year for which there is no market but beef and they grow out lean. There is a huge market for such beef--I am told that McDonald's and many others in the fast food market buy this meat.

Keep in mind that every bovine is destined to become beef unless it is a pet, or dies of sickness or old age. If you develop a taste for Jersey beef good for you, but the market will not support an assertion that it is superior.
I think a lot of it is "marketing". The average American, aka Joe Q Public, thinks of Holsteins as dairy cows and their minds don't make the connection that they can also be for beef. Just as they think of lambs as meat and goats as pets. Goat meat is very good. Just as they turn their noses up at rabbit because they're "pets", worse guinea pigs.

So much of what people choose to eat is marketing and culture and the American culture has moved far from eating "real" food and knowing that what we eat actually comes from animals.
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Old 07/13/15, 12:04 AM
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Join Date: Jul 2015
Location: South Carolina
Posts: 11
Most beef is good, show me a breed that has bad beef! (Maybe somebody knows?)

I've always suspected that some big breeds like Charolais known for their lean beef might not taste as good as some of the well-marbled breeds. But I've never had the chance to knowingly sample Charolais, or anything other than Holstein and of course the CAB.

I've been told that Scottish Highland is one of the yummiest beef out there. Again, like the Jersey, you have a smaller animal that won't normally weigh out over around 1,000 lbs.

I raised a few Holstein steers up but sold them before they got to market weight, because of personal reasons.

If I had the money to burn, my top choices for beef breeds (for personal use or local marketing, not national) would be Highland for northern climes (with possible crossing), and I'm not sure for southern climes, but maybe crossing longhorn with something meatier. For dairy, I believe I would look hard at Brown Swiss, and also raise up the steers for meat.

But I'm just armchairing here!
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Old 07/23/15, 11:41 PM
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Join Date: Jul 2015
Posts: 12
I hear Watusi are not good for beef. Me i raise Gelbvieh. Great breed.
Jimoutside likes this.
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Old 06/23/16, 03:02 AM
Join Date: Jul 2013
Location: NE OK
Posts: 44
Angus or Angus crosses all the way
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